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Case Study: How the Negg® co-founders protect their brand with Ference & Associates.

Bonnie Tyler and Sheila Torgan are co-founders of Airigan Solutions, LLC and co-inventors of the Negg® Boiled Egg Peeler.  The Negg® is a patented egg peeler used by chefs and at-home cooks. The Negg® egg peeler makes it possible to peel a dozen eggs in under four minutes. Due to the popularity of the product, Tyler and Torgan saw their product being counterfeited by companies around the world and experienced a devastating loss of revenue as a result. Having secured trademark and intellectual property rights early on, they requested the help of Ference & Associates to protect the company they built and the integrity of their products and brand.  In novel cases, Ference & Associates was able to obtain injunctive relief in Federal court to stop the sale of counterfeit Negg® egg peelers on online marketplaces such as Alibaba, AliExpress, Amazon, eBay, and wish.com.  Judgments totaling more than $185 million have also been obtained on behalf of Airigan Solutions, LLC and Tyler and Torgan.  As a result of the work by Ference & Associates, sales of Negg® egg peelers by Airigan Solutions have rebounded and the integrity of its Negg® product and brand has been preserved.

Watch Bonnie and Sheila tell their story of how they struggled with IP protection and counterfeiters before working with Ference & Associates.


The Negg Review by Rachel Hutchens Meaders on TikTok


 

Our attorneys are results driven and have shutdown thousands of online sellers, allowing our clients to recapture their market and sales. Click here to learn more about our Online Counterfeiting & Brand Protection Practice Area.

 

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Posted on

May 29, 2020