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WHO IS A MEMBER OF THE PROPOSED CLASS?
The class action Complaint was brought on behalf of all persons residing in the United States who have, while operating a computer, encountered an advertising banner like the one illustrated on this website.
In order to proceed as a class action, the trial court must first enter an order certifying this case as a class action. It is anticipated that a motion seeking such an order will be sought later this year.
WHAT RELIEF FOR CONSUMERS DOES THE COMPLAINT SEEK?
The Complaint asks the Court of Common Pleas of Allegheny County to award punitive damages against DoubleClick in the amount of $500 per class member, as well as compensatory damages in the amount of $5.00 per deceptive advertising banner issued by DoubleClick. The Complaint also seeks an order enjoining DoubleClick from issuing similar Internet advertising banners in the future.
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